For 20+ years, I was deep in the world of corporate marketing - crafting blockbuster stories, decoding audience behavior, and building brands people couldn’t stop talking about. From the boardrooms of Discovery Channel and TLC to creative collabs with Oprah, Brene Brown, Tyler Perry, Arianna Huffington, Discovery+, and MAX, if it involved content that made people feel something, I was there.

I built a career around storytelling, strategy, and straight-up results. But here's the twist: it wasn’t until I started thinking like a TV marketer in the digital space that everything clicked. All the viral, scroll-stopping, binge-worthy stuff we used in entertainment? Turns out, it works magic for online businesses too. And now I’m handing over those same frameworks to you.

I’ve worked with the best in the biz because I always bring my full self to the table: honest, strategic, direct, and allergic to BS. My core values? Integrity. Honesty. No sugarcoating. If you're looking for someone to tell you what you want to hear… wrong room, babe. I’ll tell you what you need to hear, and give you a plan that actually works.

Now, I’m on a mission to help you create your #1 hit, whether it’s your brand, your business, or your big pivot moment. You bring the passion. I’ll bring the framework.

Also? I’m 1000% obsessed with AI. If you're not using it yet, you’re already behind. It’s not the future. It’s the right now. And I’ll show you exactly how to make it your business-building sidekick.

And because real life is part of the deal: I’m a mom of four, married, and powered almost entirely by caffeine and chaos. I’ve got a Diet Coke in hand at all times, and when I’m not coaching or creating, you’ll find me inhaling content like it’s my job. TV, movies, books, podcasts, the news. I’m a full-blown media junkie and proud of it.

So let’s make your business binge-worthy.
Let’s turn your idea into a hit.
Let’s finally get you some traction.

I’m here for it. Are you?